About Us

Founder Story.

Founder and Managing Director Adam Pritchard, ACCA, MA, BA. 

“I began my career in the creative industries working for film and theatre companies before taking a role as a management consultant in a small London consultancy firm.

It was clear to me that the advancements in technology and the democratisation of information, education and data meant that in order to stay relevant accountants needed to change.

My vision was to build  a practice that looked and felt more like a fintech company. Linford Grey is such a firm. An advisory led practice with an impressive tech stack that we leverage to add value for clients. A carefully crafted service offering that ensures everyone receives value and has access to the expertise they require, when they require them.”

Linford Grey Story.

Linford Grey started life, as most businesses do, and that is to say small and with an idea.

Being an advisory led practice, focussed on building an ecosystem of assets that we can leverage for the benefit of clients has allowed us to successfully scale client services whilst growing rapidly and organically servicing niches in the hospitality, e-commerce and turnaround sectors as well as the wider SME and startup market.

We are Xero Certified Gold Partners and in 2019/20 we were just one of three finalists for the Xero National Award, ‘Practitioner of the Year’. This is testament to the quality of our client services and the execution of and commitment to our own ambitions in the industry.

Our Culture.

Linford Grey considers life and business synonymous. We believe personal responsibility and hard work serve as the cornerstone of a philosophy that singularly and coherently delivers success and binds the community we create. 

This means that we deliver for our clients, we are motivated by the achievement of excellence and perhaps most importantly the result which is the most important part of our client relationships.

This manifests in a corporate culture that values enterprise and personal responsibility, where the goal of every member of the team is to pro-actively drive the agenda of our clients’ businesses as well as our own.

We want to work with like-minded individuals that are passionate about what they do. Committed to excellence and looking to build a relationship with us that goes beyond a set of year end accounts and a tax return.

Our Team.


Managing Director

Adam is the founder of Linford Grey and specialises in special tax reliefs for UK businesses and individuals. 

As a qualified Chartered Certified Accountant, Adam holds an ACCA professional membership. Before moving into business consultancy he worked extensively in the creative industries for independent film and theatre companies in London.

Adam has a vast range of experience, that combined with his professional ethics and personal philosophies makes Linford Grey a trusted partner in business for organisations all across the UK. 

Adam was born and raised in Leicester and he is a keen fight fan. Having spent his youth competing around the country… he feels sure he could have been a real contender.


Media & Marketing

Born in Amsterdam (The Netherlands) to British parents, Sophie has an international background which brings an innovative and fresh approach to the media and marketing side of things at Linford Grey.

Sophie has a wealth of experience from working internationally. She is creative, has a great passion for all sorts of media and is always looking to evolve and integrate ideas into the communications and marketing mix at Linford Grey. 

She has a keen PR nose and an eye for detail with skills and competencies in the dynamic world of digital marketing and communications. 

When she is not in the office Sophie is either visiting her home country seeing family and friends or just relaxing at home with a good book. 

Associate Accountant

Nyasha started with Linford Grey at the beginning of 2020. He graduated from the University of Derby with a BA in Accounting and Finance.

With an already extensive and impressive amount of knowledge and experience, Nyasha is working towards being fully ACCA qualified. 

He works closely with Managing Director Adam at Linford Grey making sure all our clients are looked after and getting the value they require.

Nyasha managed to get his Xero Advisor certification within three days of starting with us.

Originally from Zimbabwe, Nyasha and his family moved to the UK settling in Leicester. It is a vast change from being surrounded by wildlife but walks in Newtown Linford’s Bradgate Park during lunch makes up for it a little. 

Kevin Pritchard


Kevin is an experienced business turnaround expert passionately committed to the growth and development of UK businesses regardless of size. 

He specialises in funding, mergers, acquisitions and strategies that help businesses restructure and grow. 

Kevin sits on the board of several other companies as a non-executive director and over the course of his career has built and sold several businesses. The most recent of which was the multi million pound sale of a manufacturing company to an AIM listed company. 

We are incredibly pleased to have him onboard as Chairman. Guiding our strategic growth and making sure we stay true to the values that have thus far added value to thousands of stakeholders.